Skip to content

Latest research from Women’s Sport Trust delves into visibility and fandom of women’s sport in 2023

Theme:
Voice & Visibility
Latest research from Women’s Sport Trust delves into visibility and fandom of women’s sport in 2023

Research produced by the Women’s Sport Trust shows women’s sport is reaching a community of fans in the UK, on TV and digital channels, who are more engaged than ever before. A record-breaking number of people also turned up to watch women’s sport live in the UK in 2023. The average viewing time spent watching any women’s sport across Free-To-Air and pay-TV increased by 16%, year-on-year, to 10 hours and 7 minutes per person in 2023 (from 8 hours and 44 minutes in 2022).

Latest research from Women’s Sport Trust delves into visibility and fandom of women’s sport in 2023

Email this Insight

Similar Insights (150)

Subscribe to our newsletter

Our weekly email delivering the latest insights as we publish them, tailored to your tastes.