Beautiful Data – Women-focused insight from the Paris 2024 Olympic Games
Intorduction
Welcome to the inaugural edition of Redtorch’s Beautiful Data collection.
This first edition focuses on female athletes at Paris 2024, transforming data into captivating visual narratives that inform, inspire and spark meaningful conversations. Using our SportOnSocial tools, which turn digital signals into actionable insights, we’ve uncovered compelling stories behind the numbers.
Each art piece examines the shifting landscape of women’s sports – how they are covered, consumed and experienced – to offer fresh perspectives on participation and engagement trends.
By showcasing these changes, we celebrate women’s achievements and aim to drive progress toward greater equity in sport.
